To optimize your website for any web browser, you need to develop amazing SEO techniques and execute these techniques the right way. Not being able to do so can considerably reduce the amount of traffic to your website in the long run.
When I started my own business, my SEO team failed to develop engaging techniques for my website. Therefore, I hired SEO experts from a renowned marketing staffing agency who helped me in improving my website ranking in a significant way.
So, here are 10 SEO techniques that’ll help you in achieving the desired rankings in no time:
Utilize Audit Tools to Determine Performance
The first step to developing better strategies is examining your website performance. You can do so by selecting a reliable and effective audit tool. To do the audit, follow these steps:
- Enter the URL of your website
- Select the “Start My Audit” option
- Get done with your website audit reports
- Identify the unnecessary features
- Fix the troubling parts
If some issues can’t be fixed, delete them instead of leaving them as it is. After doing so, think of the ways you can make the content more engaging.
Create Engaging Content
The biggest challenge that most businesses face is the creation of quality content. Publishing loads of content every day can’t improve your website rankings on its own. You need to determine what kind of content is likely to grab the attention of the audience.
You can do so by analyzing your social media account. Identify your most popular posts and read customers’ comments to get unique ideas. You can also employ useful tools like Buzzsumo to know about the latest trends in the industry.
Attract Audience With the Title and Description
Don’t think that producing quality content is enough. Go a step further and think of unique descriptions and titles for your content. You can check out the Google Adwords Ads to know about the kind of descriptions that resonate with the audience.
By determining that your descriptions and titles are of high-quality, you’ll witness a significant increase in traffic within a few days.
Make Your Website Mobile Friendly
With the introduction of smartphones, online shopping has transformed significantly. Now, people mostly use their mobiles to visit a website and do online shopping. In this scenario, even a delay of a few seconds in website loading can convince the users to leave it. So, it is very important to make your website mobile-friendly.
Republish Old Posts
Increasing website traffic is all about using smart strategies. So, instead of creating new content every day, you can renovate your old content and republish it. So, follow these steps to do so:
- Find a piece of under-performing content
- Look for the troubling parts
- Fix them
- Look for updated stats on the Internet
- Add new and relevant images
- Substitute irrelevant information with the relevant one
- Endorse it through social media and email marketing
Analyze Your Competitor’s Keywords
Producing quality content requires a rigorous analysis of your competitor’s keywords. Research about their marketing strategies and use a research tool like SEMrush to analyze their keywords. Know about all the blogs and trending content types linked to your competitor’s website. After doing so, develop your content by implementing the revised strategies.
Invest in Creative Infographics
Infographics are highly effective tools to engage your audience. Many studies indicate that infographics are 30 times more likely to be read than a regular text. However, you can’t expect good website rankings if you solely focus on the graphics. It is important to back each infographic with reliable stats and facts to achieve success.
Include High-Quality Outbound Links
Google’s Hilltop feature enables it to rightly identify web pages that provide adequate information related to a web search. This feature looks for web pages that have both relevant outbound links and quality content on them. So, to reap valuable rewards, make sure that you include at least 3 high-quality links in your content.
Look After Your Website’s Internal Linking
Don’t underestimate the importance of older posts and content in driving traffic to your website. The visitors can find your older posts relevant even months after their publication. So, make sure that your internal links are informative and relevant as well.
Use YouTube Videos
YouTube videos can help in increasing website traffic significantly. Just search for industry-relevant videos and adjust them in your content in an engaging way. If you are struggling to find appropriate videos, you can check out your competitor’s website for inspiration. However, be mindful of the fact that Google only ranks you for your targeted keyword. You can’t make up for bad content by sharing a relevant video. Besides these, SEO can also help you to find the right talent for your business. My SEO team helped me in doing high-volume recruitment through impressive job postings. The hired talent, in turn, helped me in optimizing the SEO techniques for boosting my website rankings. Since then, I have recommended this method of hiring my friends as well.